PPC ad networks are pretty much proven models that can provide profits for webmasters who publish ads using them.
But which CPC/PPC ad network should you join? or which one is the top ppc ad network? So, here we have for you, the 13 Top PPC Ad Networks.
Before we start, we’d like to let you know that rating them can be a problem, but there are ways in which you can determine which one is best for your monetization needs.
One of the more obvious ways to see if a network is any good would be the traffic volume it generates and how many advertisers it has. More advertisers translates to more people competing for your ad space.
Just as important, you should find out about their ads’ conversion rate. Finally, there’s also the average click pricing to consider.
The basic question is: which of the PPC ad networks will make you the most money or which one is the best ad network? Irrespective of what network you use or plan to use, I recommend to A/B test ad placements, size to improve your click-through-rates and eCPM (Disclaimer: AdPushup is an Ad Revenue tool which does this testing to improve ad revenues from ad networks)
With the following ad networks, you’ll get the best possible odds of making money off ads. There’s no such thing as a sure thing, but you may as well arm yourself with the most promising ad network candidates:
Note: If you sign up for media.net using our partner link, Media.net will pay you 10% over your base revenue for the first three months.)
This is the Yahoo-Bing ad network and this PPC ad network pretty much gives you an idea of just how dominant Google’s PPC ad network is. Internet giants like Yahoo and Microsoft actually had to combine their efforts and resources in order to offer a viable ad network alternative to AdSense.
Media Net gives you relevant ads, and you also have tools to track your performance in real time. You can control how the ads look so that they fit right in with your color palette, and you can filter advertisers and block ad topics. While the number of advertisers can actually compare to Google’s, the conditions for being approved may actually be more difficult for many international bloggers.
Aside from the usual conditions such as having high quality traffic and content, your site’s visitors should mostly come from the US, Canada, or the UK. You’re also required to use English as your site’s primary language.
Model: CPM, CPC, CPA
Minimum traffic: None
Infolinks is the 3rd largest monetization network today, after Google AdSense and Amazon Associates. They generate high revenue for over 200,000 online publishers in 130 countries. Infolinks is one of the more popular supplementary income sources because their ad units are comparatively unobtrusive – they don’t have standard banner space. Instead, the ads appear minimized or in hyperlinks, and visitors need only to hover their mouse pointers over the links for the ads to appear.
Infolinks ads are native, free to use, work great with all other ad solutions and don’t interfere with the user’s experience. Approval time to Infolinks is quite short, and that’s because it’s based on your site’s content and not on the amount of traffic you generate. The installation is super easy with a code you simply add to the body of your website. You can even use a plugin that does the work for you if you use WordPress, Joomla, Blogger or Drupal.
You have lots of control over the ads as to location and number, and their support team is very friendly and quick to respond. Infolinks’ advertisers are selected based on their quality, that’s why they work with the best brands in the world like Facebook, Amazon, Taboola, Ebay, Ali Express, Pizza Hut, TripAdvisor and many more.
Bonus Network: AdRecover
AdRecover is an ad network which exclusively works on recovering your ad blocked inventory, which most publishers are currently not monetizing. Hence this opens a new avenue for publishers to increase their ad revenue by 10-35% by monetizing their ad blocked traffic, which most existing networks (including other networks in this list) cannot monetize since they are blocked by ad blockers.
Through AdRecover, you can measure as well as monetize your ad blocked traffic. Since Ad block users are a sensitive audience, AdRecover maintains a very fine balance between user experience and Monetization, by showing user-friendly ads (that is no rich media, popups, auto-play video, flash ads, etc) and controlling the ad coverage on every page. They also provide website visitors an option to provide feedback about the ads and control their ad experience.
Great solution for publishers who are not generating any revenue from ad blocked traffic at the moment. Click here to know more about AdRecover.
Adbuff is one of the strongest performing PPC ad networks thanks to their innovative and highly competitive real-time bidding (RTB) platform. Adbuff puts the largest advertisers in the world against one another to bid for clicks on publisher sites. As a result, publishers enjoy the highest PPC rates available in the industry.
Adbuff is a premium PPC ad network that has strict approval guidelines for publishers and advertisers. They are currently accepting publishers who have English sites with a majority of the traffic coming from USA, Canada, Australia and the UK. Publisher sites require at least 2,000 unique visitors per day. Approval times can take between 5 – 7 days and every approved site will receive a $25 welcome bonus for signing up.
For premium publishers who are looking for a high rate PPC ad network, Adbuff is the first ad network you should look at.
4. Google AdSense
No list of this type would be complete without mentioning the Google Ad network (The Undisputed King of PPC Ad networks or easily the best ad network). For bloggers and other website owners, the place to go is Google AdSense.
One of the main benefits of AdSense is that Google works with millions of advertisers (it’s Google’s main source of income) and this makes it more likely that they can deliver ads that are both relevant and high quality which in turns leads to a higher CTR and more money for you.
As the website owner, you can control just what types of ads appear on pages of your site. You’ll have access to reports and metrics which can show just how effective your website is working for you. It’s very easy to use, and there are no signup fee involved. If, you already use Adsense, read some testing and optimization tips to increase your Adsense earnings. You’ll get to display ads that are associated with the interests of your visitors, and you get paid depending on the number of visitors who click on the ads on your site. You can also put in a custom search bars on your site, and earn money from the ads that appear on the search results page. You just need to have sufficient ad space and decide where the ads should go. Advertisers then participate in a real time auction to appear in your ad spaces and the highest paying ads then appear on your reserved ad spaces. This video shows you how the auction works.
A lot of people make money from Adsense, so what’s the catch? If Google AdSense is so good, why doesn’t everyone use it? The simple reason why- not everyone uses Adsense is that not everyone is approved to join the network. You have to be approved, and that means you have to comply with all the conditions Google has laid out. For example, if the primary language you use in your ad is not among their list of supported languages, then you’re out of luck.
Many former AdSense members have also been suspended because they’ve been accused of click fraud. Of course, being accused is not the same as being guilty, but Google is both your accuser and judge. If they say they’re suspending your account, there’s not much you can do. You can appeal, but since you’re also appealing to Google… well, you get the idea. So make sure your never completely dependent on it. So despite the Google monolith, there’s space for ad network alternatives out there.
Revcontent is one of the biggest content recommendation platforms on the internet. Even though Revcontent was founded several years after its competitors Outbrain and Taboola, it has managed to play catch up exceedingly well and currently serves 100 billion content recommendations a month across the globe with a growth rate of 900% last year.
Revcontent rejects almost 98% of websites that apply – focusing therefore on the quality of its publisher network rather than the quantity. This strategy has helped Revcontent generate higher revenues, better engagement rates, and loyal audiences for their partners.
As part of continuous product improvement efforts, they’ve just launched Revcontent v2, which features an intuitive user interface that enables transparent reporting and easier customization of widgets.